Episode 8

S05 Episode 8 - Executing and Sustaining Change in Athletic Training

Published on: 27th January, 2026

Change in athletic training doesn’t happen when a plan is written; it happens when that plan is executed, tested, and refined over time. Many athletic trainers stall not because they lack vision or strategy, but because sustaining change requires resilience, feedback, and consistent follow-through.

In this episode, we break down what transformation actually looks like in athletic training. You’ll learn how to execute strategic pivots, navigate setbacks, and use data and feedback loops to refine systems over time. From emergency action plans to documentation culture and injury-prevention programs, this episode shows how real change is built through messy action, continuous improvement, and purposeful execution.

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About the Podcast

The Business ATvantage
At the intersection of Athletic Training and Business
At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.